What are the big questions about search that keep you up at night? That’s what we asked several search marketing leaders from top agencies, including Digitas, iProspect, Performics and Resolution Media, in order to understand the opportunities and challenges they face. Hear what these experts have to say about how platforms can help make search marketing faster, smarter and better.
Digital marketing is moving faster than ever before. So how do search marketers keep pace in an always-on and constantly connected world? In this video, agency thought leaders from Digitas, iProspect, Performics and Resolution Media share their views on DoubleClick Search and digital marketing platforms. Hear how these tools help them work and react faster so they can spend more time focusing on strategy.
As consumers move fluidly across digital experiences, how do search marketers get a complete picture of their interactions? This is one of the questions we posed to agency leaders from Digitas, iProspect, Performics and Resolution Media. In this video, they discuss some of the challenges they face, including tracking consumers through multiple touchpoints, determining the right attribution models and understanding how different channels influence each other. And they explain why they’ve turned to digital marketing platforms like DoubleClick Search to help them find the answers.
Consumers are moving across media channels and switching devices throughout the day. How can marketers best reach them with search in all of these moments? And how can search campaigns become part of their broader efforts to drive performance? Watch as agency thought leaders from Digitas, iProspect, Performics and Resolution Media share their viewpoints on how digital marketing platforms can help.
