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											 Ads Leaderboard YouTube Trailers Leaderboard: January–March 2014 Ads Leaderboard YouTube Trailers Leaderboard: January–March 2014
Key Stats
Customized Search Ads
4 in 5consumers want search ads customized to their city, zip code or immediate surroundings
Upgrading to Paid Mobile Apps
34%of app users have upgraded from a free app to a paid version, making this the most widely experienced business model.
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Planning Tools
 
								
								
									Google Trends
									
							How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
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